Apple CEO reveals plans to launch generative AI features in 2024

 

Apple CEO reveals plans to launch generative AI features in 2024

Looking to the future, Cook highlighted the company's continued investment in technologies that will shape the future, with a particular focus on artificial intelligence. He teased that the company is investing significant time and effort into AI development, and promised to announce specific details later this year. 

Apple traditionally announces new software products  at its annual Worldwide Developers Conference in June. Despite the company's hopes for its future AI efforts, it lags behind rivals like Google, Microsoft, and Meta, which have made aggressive advances in the AI ​​space over the past year. On January 29, Apple's valuation fell below  

$3 trillion, allowing Microsoft to claim the title of the world's most valuable publicly traded company in its own earnings report. Microsoft's success lies in strategically integrating AI at every level of its technology stack.

Alphabet, the parent company of Google and YouTube, reported that its consolidated revenue for the fourth quarter of 2023 rose 13% year over year to $86 billion. Alphabet highlighted  tangible benefits  from its AI investments and innovations. With the launch of the new Gemini model, the company expressed optimism about future progress. Despite the competitive environment, the big developments that Apple has planned for his 2024 are not just AI and generative AI product announcements. 

The tech giant is set to launch the latest additions to its smartphone family, the iPhone 16 and 16 Pro. Additionally, an update to iOS 18 is just around the corner, with some speculating that it could be the most important update to the operating system in history. Additionally, Apple will launch its long-awaited Vision Pro, the company's first augmented reality headset, on February 2nd. Apple's foray into AI is highly anticipated in the rapidly evolving technology industry, but the company faces stiff competition from rivals  more aggressive with its

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